Everything About MIHO Soju

MIHO Soju is India's first craft soju — a light, low-ABV drink inspired by Korean drinking culture. Crafted specifically for the young at heart who prefer easy sipping, social moments, and fun vibes.

MIHO Soju is created by an Indian team passionate about bringing global drinking culture to India. It's crafted in Goa.

"MIHO" is a portmanteau of mild hoyo which means a hug, so MIHO is a mild hug. It also means beautiful in Korean and symbolizes joy, connection, and good times shared.

It's the first soju crafted for Indian tastes. MIHO is lighter than vodka, smoother than rum, and way more fun to share. With delicious flavours like Berry Bliss (with the freshness of berries) and Sun Daze (with the tang of Yuzu lemon), MIHO Soju is perfect for long hangouts and easy nights.

Berry Bliss (with the freshness of berries) and Sun Daze (with the tang of Yuzu lemon) — each flavour designed to match your mood.

MIHO Soju is made from premium ingredients, natural fruit flavours, carefully blended to create a smooth, flavourful, and refreshing drink.

It's light, fruity, and slightly sweet — with each flavour offering a unique twist.

No, MIHO Soju is non-carbonated.

Yes! MIHO Soju is both vegan-friendly and gluten-free.

MIHO Soju is light — around ~12% ABV, depending on the variant — perfect for relaxed sipping.

Straight and chilled, or mixed with soda or juice. You could create your own mixes too!! Just remember: it's about easy drinking.

MIHO Soju pairs well with soda, lemonade, or fruit juice and even Beer! Try Sun Daze with iced tea or Berry Bliss with soda. Make your own mixers and tag us on Instagram @MIHO.Soju, if we like your mix, you can win prizes!

Yes! MIHO Soju works beautifully in cocktails like Soju Spritz, Soju Mojito, or mixed with citrus juice.

A Somaek is a Korean favourite made by mixing soju and beer. The word is a blend of "soju" and "maekju," the Korean word for beer.

What you need:

• One bottle of chilled Miho Sundaze Soju

• A pint of beer

• A chilled beer Mug

Instructions:

The classic "golden ratio" for a Somaek is 3:7

1. Pour chilled Miho Sun Daze Soju into the glass first. For the standard 3:7 ratio, fill the glass about 30% of the way.

2. Add the beer. Top the soju with the beer, filling the glass to about 70% or to your desired ratio. Pour gently to avoid excessive foam.

3. Hard Tap this mix with a long spoon to enjoy the fizz.

The traditional and most entertaining way to mix a Somaek is to create a "soju bomb" or poktan-ju.

What you need:

• One shot glass

• A bottle of Miho Soju (choose from Sun Daze or Berry Bliss as per your mood)

• Half a pint beer

• Two chopsticks

Instructions:

1. Pour the chilled beer into a tall glass or pint glass, filling it about halfway.

2. Pour one shot of soju into a shot glass.

3. For a dramatic effect, balance the shot glass on top of the beer glass. A common method is to place two chopsticks parallel to each other across the rim of the beer glass and set the soju shot on top.

4. Strike the table next to the glass or use a spoon/chopstick to tap the side of the glass. The vibrations will cause the shot glass to fall into the beer.

5. Drink the mixture immediately while it is still fizzy.

Soju pairs best with foods that are spicy, salty, smoky, or tangy — anything that makes you reach for another sip. It's the perfect balance drink for Indian heat meets Asian spirit.

Both! It's smooth enough for sipping and fun enough for shots — depending on your vibe.

MIHO Soju is made for easy, social moments — house parties, beach days, or chill nights with friends.

MIHO is the green bottle drink. Because it comes in a signature green bottle — our tribute to the classic Korean soju design, and is now being made iconic in India by MIHO.

Currently available in Goa, and coming soon to a store near you. Check our "Find Your MIHO" locator for updates.

You'll find MIHO Soju at top cafés, beach bars, and lounges across Goa — with new cities coming soon. Follow us on Insta @miho.soju to learn which bars do MIHO Soju Drinks.

Soju is a traditional Korean beverage made from rice or grains — light, smooth, and often shared among friends.

Because it's crafted in India, inspired by K-culture, and built for Indian palates — combining local craftsmanship with global flair.

For anyone who loves fun, flavour, and easy social drinking — especially those who prefer moderation over madness.

People who love good company, mellow nights, and meaningful conversations — those who choose light over loud.

Youthful, stylish, and culturally curious — where Goa's energy meets Korea's charm.

MIHO Soju represents a new wave of mindful drinking — light, social, and flavourful without the heaviness of hard spirits.

A MIHO-ment is any moment made better with MIHO — a laugh, a story, or a shared drink.

#MIHOMent #MIHOSoju #IndianSoju #SojuVibes #DrinkMIHO

Tag @MIHO.Soju on Instagram and share your #MIHOMent to be featured on our page.

MIHO Soju celebrates connection, not excess. Enjoy responsibly, and make every MIHO-ment memorable.

MIHO Soju is for legal drinking-age adults only. Please check age restrictions in your state before purchasing.

Yes, MIHO Soju promotes moderation — choosing moments that matter over mindless overindulgence.